Poster Analysis

· The title of the film ‘4.3.2.1’ has the connotations that the characters are counting down for something which creates an anticipation, which also relates to the ‘the countdown begins June 2’ which is telling the audience the release date using a pun and a catchy line.

• The film is showcased on the film poster as you have ‘Noel Clarke’, the director of the film as well as few successful mainstream British films such as‘Kidulthood’ and ‘Adulthood’ which is also printed on the poster to familiarise the audience with the film and also capturing the fans of the last two movies to go and see this one. With ‘Noel Clarke’ characters being at the fore ground of the poster it entices the audience to go and see the movie especially if the enjoyed his body of work.

• The use of the number as again being incorporated as part of the image emphasises the importance of the meaning around the numbers.

· ‘With the background being the city of London ‘s ‘Big Ben’ and the ‘London eye’ then divided withNew Yorks’ Brooklyn Bridge’ the audience can immediately see already that they are probably to two major locations of the movie.

· The sense of the mise-en-scene in the poster creates a sense of excitement as you see a female holdinga gun which suggests the genre is an action. It is also unconventional as you see the females in the fore-front of the poster with majority of the males in the background giving the females more of the power considering they are the ones holding the weapon. The use of body language in the image is giving the blonde female the power as she has her hands on her hips which raises connotations that she is the leader and also with her being placed next to the number ‘1’.

· The use of the fonts and written language in the poster clearly showcase what they are trying to put across as the most important details of the movie. For example ‘Noel Clarke’ and ‘Kidulthood’ and ‘Adulthood’. Are the main USP’s of the movie of the have been printed in bold white text to stand out over the background.

· The representation the audience will perceive from the poster is that it’s kind of stereotypical with the boys being dressed in tracksuits and dark colours as well, which is usually associated with gang boys and youths that are up to no good. But also an unconventional representation as the girls who are usually the victims look like the villains which are not addressing the usual conventions.But ultimately the representation is stereotypical as all the ladies are young, thin & attractive and this stereotypical as this is what we perceive a sex icon to be, especially with the black girl being plastered on the poster in the bikini.

· By viewing the poster I would suggest the target audience is approx.16-24 as the characters look around that age and the costumes they are dressed in are typical of what people that age would wear, plus films such as kidulthood &Adulthood dealt with teen issues that are likely to be explored in this film.