Poster Analysis

Kidulthood is a social drama film and the genre is communicated through the poster by the use of mise-en-scene and appearance of the characters. One of the things you see is bat (prop) being held by one of the main characters in the film; this straight away gives the consumer an idea that the film may be social drama with violence involved. Also the location that is used for the poster, seem like it is on a roof top of a block of flats. That’s straight tell its going to be about a social - drama, in a urban area and you can see shadows of other houses and block of flats in the background of the poster.

The characters appearance tells a story as soon as you see their pictures. There are seven teens on the poster and all in different poses and costumes. The first two characters are sitting close with their arms on each other, the boy's costume is a dark black tracksuit and trainers, while the girl who is siting between his legs costume is a pink top and cardigan, black skirt, boots and tights and hair straight down to her shoulders. The next two chartcers are also close together; the boy's costume is a black jacket, trousers, trainers, grey hooded jumper, white t-shirt and sliver chain. The other young girl costume is a demin jacket, black hooded jumper, white t-shirt, jeans and trainers. These four teenagers look very close together, as if they have a situation or problem in the which straight away gives a sense that the film is social - drama and something happens to those four. The other three characters on the poster and individual standing/sitting by themselves, the young girl sitting on the wall costume is a pink top and leggings, demin skirt with brown boots and her hair tied up to the side. The next boy is sitting on the floor. His costume is a black jacket and jeans, with a grey hooded jumper, trainers and a hat. The last character is standing up with a blue hooded tracksuit, white trainers and is holding a bat. The appearance that these young characters communicate to the reviewers straight away that this film is going to be a social drama and looks like violence, sex and drugs will be involved.

The title of the film 'KiDULTHOOD' raises connotations because it makes the audience think this film is going to show what young people get up to before they become a adult like drugs, alcohol, gangs and violence and straight away just by seeing the title it tells the audience its going to be a social drama. The unique selling point of the poster is the characters, the costumes wearing and the poses/positions they are standing and sitting in sells the film and what it mostly going to be about and the situation that may arise in the film. Also another USP is the location and where the picture of the poster has been taken and showing the reviewers it is in an urban area.

The font used on this poster is very unique the title is all written in upper case expect for the 'i' which written in lower case ('KiDULTHOOD'). The written language used indicates that this film is for teenagers because it is mostly teens who write and talk in slang. This shows that genre once again is going to be about young people and their social issues. Also the title is written in a bold font and is white, which brightly stands out on the poster and is one of the first things you see when looking at the poster. 'Before adulthood comes ...' is the tagline used for this film, its writing in lower case and sits right above the title 'KiDULTHOOD' so it says 'Before adulthood comes ... KiDULTHOOD' this tagline is a simple but catchy tagline, that will stick in the target mind which is young people aged from 15 - 19. The film is going to be about young people and all the things they get up to before they become an adult. KiDULTHOOD is rated a 15, I believe there target audience would be young people between the ages of 15 - 19 because the film will show day to day social dramas that happen in a day to day teenagers life and I believe a lot of young people will connect to it.