The genre of the film is expressed through the tag line which is “the longest journey begins with a single step.” From this, I am given the impression that the film is about a person who must overcome their hardships in order to move forward which is typical of a dramatic film. The image on the poster is of Precious who is the main character in the film and she is shown walking forward which demonstrates the tag line. Based on her facial expression, she’s upset and is most likely finding it hard to move on from her past.
On the poster, the unique selling points are the actors. This includes “Mo’nique, Mariah Carey, and Lenny Kravitz” who are all well-known individuals capable of attracting an audience. Another unique selling point is the critical acclaim that has been positioned on the left hand side of the poster. Four have been used and this is to show a potential audience positive feedback on the film as a means of drawing them in.
Fonts have been used to make specific words standout such as the title of the film which is in a large font and the actors’ names which have been capitalised. This is to draw attention to them as they are key things that may attract an audience.
The poster appeals to the films target audience who are most likely aged between 16 and 24. The background of the poster is of a school building and so members of the audience who are in/have been in education may see this as something they can relate to.
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